2024
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"再jian" fashion show is a fashion extravaganza filled with profound meaning and inspiration, breaking through traditional fashion frameworks and infusing the core values of sustainability and environmental consciousness.
1.Representation of models from different age groups: The diverse multi-generational lineup of models in the event showcases the diversity of fashion, emphasizing the beauty and importance of each age group. Such a setup reflects the inclusivity of sustainable fashion, encouraging individuals of all ages to participate and showcase their unique styles.
2.Symbolic significance of venue design: Choosing Taipei's fashion wholesale center as the venue and preserving old store signs while incorporating an environmentally friendly garbage truck as the runway's backdrop creates a unique atmosphere. This venue design not only aligns with sustainable ideals but also cleverly integrates fashion with environmental awareness, giving the event profound symbolic meaning.
3.Concept of clothing reuse: The event emphasizes the redesign, transformation, and repurposing of clothing that is no longer worn, highlighting the importance of sustainable circular economies. It signifies not just a farewell to past fashion but also a reappreciation of the beautiful historical stories behind each piece of clothing.
4.Challenge to societal values: The fashion show transcends mere fashion performance, becoming a challenge to societal values. It encourages individuals to embrace their uniqueness, free from the constraints of trends, while also advocating for awareness of the importance of sustainable development.
5.Part of the global sustainable fashion initiative: As part of the global sustainable fashion initiative, "再jian" plays a pivotal role in driving sustainable fashion forward. Through such fashion events, individuals are encouraged to reconsider their fashion choices, prompting society to move towards a more sustainable direction.
In conclusion, the "再jian" fashion show is not just a showcase of fashion; it is a strong declaration of sustainable fashion and environmental consciousness, setting a new benchmark in the fashion industry and guiding people towards a more sustainable fashion future.
Credits
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Stephen Arnold Music (SAM)
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Audio - Audio / Other___
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United States
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Sunny Idea (HK) Limited, Zenith HK
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Branded Content - Age-Group Marketing - Youth
Country / Region
Hong Kong SAR
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Olds Creative Agency
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Website - Website Redesign (NEW)
Country / Region
United States
Entrant Company
Firstleaf
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States