TOURS @ Climate Pledge Arena

Climate Pledge Arena is the first International Living Future Institute-certified zero-carbon arena in the world. Climate Pledge Arena came to BRC Imagination Arts for help developing a next-generation fan experience that would create new revenue opportunities.

How could BRC break through the boilerplate boredom of most arena tours? How could Climate Pledge Arena give fans a taste of game day excitement before they have the opportunity to experience it for real? And how might we reinforce The Climate Pledge goals while delivering an important call to action: Join us!

The result: TOURS @ Climate Pledge Arena. A new, immersive tour program that tells every guest that a sports arena can be innovative, luxurious and still be progressive, responsible, and sustainable.

Located in the heart of Seattle Washington, Climate Pledge Arena boasts 100% renewable energy power; a “Rain to Rink” system that harvests water off the roof and turns it into the greenest ice in the National Hockey League; A zero-waste system of composting and recycling. It’s this commitment that supports the excitement of a tour that showcases an arena built to create memorable moments: epic sports battles featuring the world’s best athletes, and exhilarating musical moments created by the world’s greatest musical acts. Throw in 28,000 square feet of LED, a 25-page custom script, extensive guide training, and you have the makings of a one-of-a-kind unique arena visit.

BRC designed and installed immersive media experiences at key points along the tour to provide “surprise and delight” moments for guests. Tour hosts control sound (including a bespoke score that personifies Climate Pledge Arena) and media from a wrist-worn device, making every step of the tour feel like a magic trick to guests. Together they explore the most exclusive areas of the Arena like the owner’s suite located at center ice, the Press Bridge, Private Suites and Clubs, Star Dressing Rooms, and a magical walk out to the Arena floor, just like Seattle Kraken players do on game day. These moments come together, giving visitors a one-of-a-kind immersion into the Climate Pledge Arena story.