MUSE Gold

2024

Golf Passport by Cascais

Entrant Company

Cascais Tourism Board (Portugal)

Category

Website - Tourism

Client's Name

Cascais Tourism Board (Portugal)

Country / Region

Portugal

Visit Cascais reveals first-of-its-kind Golf Passport to revolutionise
tee-time booking - New digital platform features seamless multi-round golf bookings at the lowest fixed prices
available
Cascais, home to several of Portugal’s finest golf facilities, has
today ushered in a new era for golf travel with the launch of its Golf Passport – a first-of-its-kind
digital solution to make multi-round tee-time bookings faster and cheaper.
All seven golf venues in Cascais are owned and managed independently of one another but with Golf
Passport 3-5 rounds can be booked in under a minute, with the added benefit guaranteeing the lowest
fixed prices available.
Situated close to Europe’s most westerly point just 32km from the Portuguese capital, Cascais is
renowned for implementing smart technology to improve the lives of residents and visitors to the city.
In 2019, the city partnered with Dense Air to deliver comprehensive 5G coverage of the city and global
consultancy Deloitte published a report highlighting how a cloud-based command centre had helped
the city make cost savings in waste management and mobility.
Accessible now from the Visit Cascais website, Golf Passport is unique in that the technology is
applicable to any set of golf courses anywhere in the world.
Jo Maes, chief commercial office of Zest.golf, which developed the platform on behalf of Cascais,
said: “This is a world first for the golf travel industry and has been achieved through the close
collaboration between us as a technology provider, the Visit Cascais tourist board and each of the golf
clubs, to deliver a fully integrated and highly-functional booking solution for tour operators and
consumers.”
“We anticipate Golf Passport will significantly drive visitation to the region and carve a path for further
innovation and collaboration between destinations, travel partners and golf venues.”
Undiscovered by many, the Cascais golf portfolio represents a collection of unique and varied golf
courses, including Portugal’s top-ranked layout, Oitavos Dunes, as well as other championship venues
such as Penha Longa and Estoril, with each golf course being perfectly framed by the panoramic
Atlantic Ocean and Sintra Mountains.

Credits

Zest
Jo Maes
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