2024

Kabrita - GetToKnowGoat.com Website

Entrant

SFC Group

Category

Website - Microsite

Client's Name

Kabrita USA

Country / Region

United States

Kabrita USA is a division of Ausnutria, a company with over 100 years of dairy and infant nutrition expertise and a worldwide leader in goat milk formulas. Until now, goat milk infant formula did not exist in the US. We needed to build the category as a better, more natural alternative to cow milk formulas. We created a microsite to help parents see goat milk formula as the natural solution that delivers the easy digestion their babies need to rest easy. Built for both parents and healthcare professionals, the site leverages science and real-world reviews to encourage people to Get to Know Goat.