2024
Entrant Company
Category
Client's Name
Country / Region
Soil and Water Conservation Cool School Interactive Exploration traveling exhibition Project is planned by Agency of Rural Development and Soil and Water Conservation, MOA through various creative and interactive elements such as technology, incorporating knowledge of extreme climate and disaster prevention. With the original intention of "water conservation is fun", it transforms rigid policies, business content, and natural phenomena such as climate change into a user-friendly display. Through the exhibition, it integrates and connects recent educational promotion content with textbooks, Enable the public to achieve the goal of soil and water conservation through the experience and interactive participation of exhibitions. From 2022 to 2023, this exhibition will tour four locations in the north, central, south, and east of Taiwan for a period of two years. More than 270,000 people have visited and studied, successfully increasing the visibility of the Water Conservancy Cool School website by 400%. This time, the target audience is 5-18 years old, with the concept of the Water Conservancy Fleet's military attack, combined with the concept of the metaverse, integrating water conservation related textbooks and teaching aids in both virtual and real terms. The content includes MR immersive experience, AR augmented reality, technology breakthrough, and interactive experience, Combining online interaction and physical teaching aids, increasing the richness of the exhibition and the willingness of visitors to visit, designing different highlights based on the characteristics of the exhibition location, and coordinating with museum momentum and learning promotion activities to achieve higher exhibition efficiency and promotion goals.
Credits
Entrant Company
The Princess Margaret Cancer Foundation
Category
Integrated Marketing - Nonprofit
Country / Region
Canada
Entrant Company
IZEA
Category
Social Media - Celebrity & Influencer
Country / Region
United States
Entrant Company
Taiwan Academia Industry Consortium
Category
Experiential & Immersive - Exhibition Experience
Country / Region
Taiwan
Entrant Company
Maryland State Ad Agency
Category
Branded Content - Branded Content / Other___
Country / Region
United States