Banking on the New SBT Website

State Bank of Texas (SBT) was founded more than 30 years ago by Dallas hotelier and entrepreneur, Chan Patel. The family-owned and operated business is the largest Indian American-owned bank in the U.S., America’s leading hospitality lender and one of the nation’s most successful community banks.

SBT was ushering in the next generation of family ownership and wanted a brand refresh that portrayed a more sophisticated image within the banking industry. The new SBT branding was reflected in a new logo, identity, compelling website, business system, trade show booth, social media, and PR that positioned the community bank as a national player for high-interest investments and loans for the hospitality industry.

The new banking website was created to communicate trust and scale for customers around the country who were looking for high-rate CDs and Money Markets ($50,000 to $100,000 minimum deposits) but might be unsure about depositing their money with a community bank they were unfamiliar with. Accreditations and awards for the bank appear early to ensure depositor confidence. Website functionality allows for constant updating of rates and back-end integration with national sites like DepositAccounts.com by Lending Tree.

For hoteliers, there is a subtle nod to Indian Americans as their owned hotels and motels generate over $40 billion in revenue and provide over 600,000 jobs in the United States.

By combining good business and good family values, SBT was recognized in 2023 as the #1 top-performing community bank in the U.S. with more than $1 billion in assets, as ranked by the Independent Community Bankers of America (ICBA). The bank celebrated its 36th anniversary by launching the new website and moving into its new headquarters in the fall of 2023.