MUSE Silver

2024

Variations of Heart Whispers

Entrant Company

Qiuyu Li

Category

Typography - Poster

Client's Name

Country / Region

Japan

This series of posters portrays the gradual evolution of one person's admiration for another through the progressive transformation of Chinese characters' forms. Admiration is not something that occurs in an instant, but rather a step-by-step process of emotional change. Therefore, this series of posters depicts five stages of Chinese character form transformation, transitioning from stability to turbulence, and from clarity to chaos, effectively conveying the development of this emotion. The entire series adopts a three-act structure, namely Heartbeat, Daydream, and Irresistible, and with each act, the emotion gradually intensifies, progressing from the initial heart-throbbing moments to daydreaming, culminating in an irresistible and uncontrollable passion. In each act, the form of the Chinese characters undergoes five levels of transformation, ranging from subtle to intense, interpreting the process of emotional change. This series of works elucidates the fluctuations and transformations of human emotions, providing a concept and form of expression for typography.

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