MUSE Silver

2024

Keelung Chaojing Bay Festival

Entrant Company

Keelung City Government

Category

Event - Cultural Event

Client's Name

Country / Region

Taiwan

Located in Northern Taiwan, Keelung is close to the ocean and has close transportation links with the Taipei Metro Area. The Keelung Chaojing Bay Festival, which has been held for six years, attracts a lot of people every year under these two conditions. The theme of 2023 focused on the three cores, namely the “Ocean”, “Music”, and “Cuisine”, which are the most popular. The event promoted marine ecological conservation through a variety of activities, and at the same time fostered professional talents who will be able to connect with the future marine industry.
"Ocean" is a response to the more specific rules of the law of the sea today. At the same time, the organizer devoted extra efforts to the development of new marine experiences, taking into account that work is abundant but a shortage of talent, with the expectation that the training courses will stimulate the development of related industries, including tourism and its various aspects. The multifaceted theme brought joy to the public, promoted environmental protection, and contributed to local development and the transfer of expertise in the marine industry.

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