MUSE Silver

2024

Chengdu Medical City Brand IP System

Entrant Company

Chengdu Feisidao Cultural Communication Co., Ltd

Category

Corporate Identity - Brand Identity

Client's Name

Country / Region

China

This IP name is Panda Angel. It is the health angel of human life and it's Ai eyepiece embles a cutting-edge tool for medical biological research. With blue and white as the main color, it can better reflect the visual attributes of medical science. Pandas are a species with a life span of 8 million years, known as biological "living fossils". At the same time, they are China's national treasure and also the treasure of the world. With global influence and popularity, and its harmonious, cute and friendly image as the IP persona of Chengdu Medical City's "Medical Angel", it aims to benefit the health of all mankind. Taking the health angel as the main image, we creat the three medical angels of medicine, pharmaceuticals and medical treatment, and the IP system of ancient Chinese medicine masters, health sports, scientific research, production, operation and other fields.

More Silver Winners
Corporate Identity
2024
MUSE Advertising Awards - Taillight
Taillight

Entrant Company

Taillight

Category

Corporate Identity - Corporate Identity / Other___

Country / Region

United States

Typography
2024
MUSE Advertising Awards - THE SOURCE OF POLLUTION

Entrant Company

Yawen Yao

Category

Typography - Poster

Country / Region

China

Publication
2024
MUSE Advertising Awards - BeLocal Magazine

Entrant Company

The N2 Company

Category

Publication - Magazine

Country / Region

United States

Best Agency
2024
MUSE Advertising Awards - Best New Creative Agency of the Year – Pinch

Entrant Company

Pinch

Category

Best Agency Awards - Creative / Design Agency of the Year

Country / Region

United States