MUSE Silver

2024

Chengdu Medical City Brand IP System

Entrant

Chengdu Feisidao Cultural Communication Co., Ltd

Category

Corporate Identity - Brand Identity

Client's Name

Country / Region

China

About The Entry

This IP name is Panda Angel. It is the health angel of human life and it's Ai eyepiece embles a cutting-edge tool for medical biological research. With blue and white as the main color, it can better reflect the visual attributes of medical science. Pandas are a species with a life span of 8 million years, known as biological "living fossils". At the same time, they are China's national treasure and also the treasure of the world. With global influence and popularity, and its harmonious, cute and friendly image as the IP persona of Chengdu Medical City's "Medical Angel", it aims to benefit the health of all mankind. Taking the health angel as the main image, we creat the three medical angels of medicine, pharmaceuticals and medical treatment, and the IP system of ancient Chinese medicine masters, health sports, scientific research, production, operation and other fields.

Credits

YIN HONGBO
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