MUSE Gold

2024

Taiwan’s endemic butterfly species

Entrant Company

National Taiwan Normal University

Category

Typography - Motion

Client's Name

Wu Kai Li

Country / Region

Taiwan

To extract appearance, texture, and color characteristics from samples families of Taiwan’s endemic butterfly species, analyzed the form principle of the beauty of butterfly texture features, and used vision to construct basic points, lines, and planes for their conversion into a research creation, and use AR to present dynamic graphics. These bags were used as carriers for Artivive’s augmented reality tool to present the dynamic features of butterflies.

More Gold Winners
Event
2024
MUSE Advertising Awards - 2024 Yunlin West Ocean Music Festival
Yunlin County Government

Entrant Company

Vision Marketing Co., Ltd.

Category

Event - Music Event

Country / Region

Taiwan

Video
2024
MUSE Advertising Awards - Movies on Globo
Promo TV Globo

Entrant Company

HODC - TV Globo

Category

Video - TV Ad

Country / Region

Brazil

Experiential & Immersive
2024
MUSE Advertising Awards - Slack SXSW
Slack

Entrant Company

Sparks

Category

Experiential & Immersive - Interactive Outdoor Event

Country / Region

United States

Branded Content
2024
MUSE Advertising Awards - Max Tucci on GMA3 with DeMarco Morgan & Eva Pilgrim

Entrant Company

Wedge Salad LLC

Category

Branded Content - Food & Beverage

Country / Region

United States