MUSE Gold

2024

2023 Chiayi Flower Festival

Entrant Company

LA RUE MARKET

Category

Event - Cultural Event

Client's Name

Country / Region

Taiwan

Attracting 150,000 visitors, the "Chiayi Flower Festival" is the largest outdoor flower festival in Chiayi at the end of each year. From a flower theme at the beginning, the festival has gradually combined six aspects, including "Rural Education", "Floral Sea", "Lifestyle", "Aesthetic Life", "Installation Art" and "Music Performance", to re-shape the "Chiayi Flower Festival" that has multiple interactions with the public.
At the venue, people enjoyed the natural beauty of blooming cosmos, youth-and-age, and African marigolds. 20 hectares of flowers are the essence, and there are also installation art and DIY experiences to take part in. Workshops extended the theme of flowers and plants, offering courses in flower arranging, herbal tea, and table experiences to convey the aesthetics of a slow-paced life to the public. Moreover, the two-day themed bazaar was expanded to include more than 100 gourmet and handmade brands from all over Taiwan to satisfy people's appetite for food and shopping. Lastly, eight bands, including Accusefive and Cosmos People, were invited to perform at the event. The diversified activities satisfy people's taste buds and ears while effectively promoting the local economy.

More Gold Winners
Branded Content
2024
MUSE Advertising Awards - Say More
Kindra

Entrant Company

By Hart

Category

Branded Content - Diversity / Equity / Inclusion

Country / Region

United States

Video
2024
MUSE Advertising Awards - INGREZZA DTC - TakING on TD
Neurocrine Biosciences

Entrant Company

AbelsonTaylor Group

Category

Video - Branding

Country / Region

United States

Video
2024
MUSE Advertising Awards - Ruben Toledo's Love Letter to His Wife Isabel-On Creativity

Entrant Company

Savannah College of Art and Design

Category

Video - Educational

Country / Region

United States

Best Agency
2024
MUSE Advertising Awards - Design Studio at PA Consulting

Entrant Company

PA Consulting

Category

Best Agency Awards - Best Small Agency of the Year (Up to 25 employees)

Country / Region

United Kingdom