2024
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About The Entry
Company cookbooks are a time-honored tradition, a collaborative act of employee camaraderie, and a throwback to a time when recipes didn’t begin with 500 words of SEO-friendly rambling. With The Craft of Cooking, we brought this quaint custom into the 21st century with Tom, Dick & Harry’s signature irreverence and punch. It’s a distillation of our personalities designed to give prospective clients a taste of our skills and sensibility, and current clients a reminder of why they pay us to make ads, not adobo.
It's also a not-so-subtle flex of our ability to redefine “Craft” for the times by keeping our cupboard stocked with the latest creative technologies. The imagery, as stated in the foreword, is “created with a combination of AI and human touch. Because advertising, like cooking, is both a science and an art.
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Company
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Integrated Marketing - Rebranding
Country / Region
United States
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ZHANG ZHANG STUDIO
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Student Submission - Student Product Design
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China
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CraneMorley
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Experiential & Immersive - Virtual Reality
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United States
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Taoyuan City Government Department of Cultural Affairs
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Event - Cultural Event
Country / Region
Taiwan