2024
Entrant Company
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Client's Name
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This poster series combines intangible cultural heritage skills with traditional Chinese festivals, aiming to preserve and develop China's exceptional traditional culture.
The Spring Festival poster in this series is predominantly gold hues, complemented by red tones, creating an auspicious atmosphere. The palace lanterns and wine holders that adorn these posters are crafted using traditional Chinese filigree inlay techniques. The exquisite images of palace lanterns feature the four mythical beasts - dragon, phoenix, Kylin, and crane - while the wine holders are based on the elements of dragon and phoenix, symbolizing the auspiciousness of these legendary creatures and conveying a deep cultural significance.
The Dragon Boat poster features an intricately crafted dragon boat made of velvet flower craftsmanship. The velvet flower is homophonic with "Ronghua(grandeurs)," meaning one of the blessings, and a Chinese intangible cultural heritage craftsmanship that embodies the essence of traditional Chinese culture. The Dragon Boat Festival's dragon boat racing signifies the spirit of unity and perseverance, showcasing the Chinese nation's indomitable spirit.
The Mid-Autumn Festival poster is based on the concept of "prosperous fortune." It features the osmanthus tree as its main image, with its branches and leaves fashioned using the intangible cultural heritage craftsmanship-flower knot art. The tree's base is made of delicate filigree enamel, while the top features the splendid Guanghan Palace. Together, they create a metaphorical representation of the Mid-Autumn Festival, signifying long-lasting wealth, prosperity, and unceasing life.
Credits
Entrant Company
Streamlabs
Category
Social Media - Live Streaming
Country / Region
United States
Entrant Company
KSA Entertainment
Category
Video - TV Program
Country / Region
United States
Entrant Company
Responsive Spaces
Category
Strategic Program - Interactive Brand Experience
Country / Region
Austria
Entrant Company
Applause
Category
Video - Business to Business
Country / Region
United States