MUSE Gold

2024

Cincinnati Black Music Walk of Fame

Entrant Company

Trivium Interactive, LLC

Category

Experiential & Immersive - Diversity & Inclusion

Client's Name

Hamilton County

Country / Region

United States

The Cincinnati Black Music Walk of Fame is a themed outdoor experience located on Cincinnati’s famed Riverwalk. Nestled between an MLB stadium and an NFL Field, the Black Music Walk of Fame is an immersive jewel that celebrates the legacy and untold stories of music artists, songwriters, producers, and musicians from Cincinnati, Hamilton County, and Southwest Ohio. This attraction spans over 20,000 square feet of exciting exhibitry and pushes the boundaries of outdoor digital technology.

Easily accessible to the public, the park is a welcoming oasis, beckoning visitors of all ages throughout the course of the day. To begin the experience, bronze stars embedded in the ground call out the inductees into the Hall of Fame, and a series of interactive kiosks, complete with layers of augmented reality, bring the stars to life.

Group gathering spaces encourage people to come together and interact with music. At the drum circle, visitors can beat along to a sound and light display as they learn about the complexities of rhythm. In the AR Band interactive, iconic stars such as Penny Ford and Bootsy Collins appear on screen and call out to the visitors. The digital technology captures people’s images and places them on stage as they dance along to the beat! The program uses over 100 individually controlled digital lights and dynamically adjusts visual elements to account for the amount of users playing along at any given time. Then, before visitors leave, they can continue to dance to the beat of a song of their choosing at the interactive dance consoles.

To combine all these pieces together, there is a 15-minute takeover experience that plays twice a night across every monitor in the space–this immersive sound and light show follows dancers from Cincinnati and all over the world as local DJ Lincoln Ware turns the Walk of Fame into an outdoor global dance floor! The Black of Music Walk of Fame is a magical, iconic experience that immerses visitors in the sights, sounds, and beats of Cincinnati’s music as they sing, dance, drum, explore, and move to the rhythm.

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