MUSE Silver

2024

Batter a Bakery

Entrant Company

Anntoine Marketing and Design

Category

Corporate Identity - Logos

Client's Name

Batter

Country / Region

United States

In the heart of downtown Hammond, a new bakery that has woven its confectionery magic into the community's palate. From the autumnal allure of pumpkin cheesecake cookies to the nostalgic joy of s’mores pop tarts, BATTER has become a cherished haven for those seeking a diverse array of sweet treats. Their knack for creating smiles through sweet bites extends to event catering, where their cupcakes act as charming ambassadors of happiness.

Recently, our collaboration with BATTER blossomed into the creation of their new logo—a simple yet distinct emblem that encapsulates the essence of their artisanal baking. At the forefront of this design are their beloved pop tarts, alongside meticulously crafted cupcakes and a specialized cookie. These tantalizing treats were hand drawn and interwoven into the logo to harmonize seamlessly with the bold yet subtly sophisticated typography that spells out their name. To achieve this logo mark, we sketched directly onto a canvas of flour spread across a butcher block, capturing the very essence of the ingredients woven into BATTER's award-winning creations and the chic, simple, and sweet demeanor of their business.

BATTER's journey from a humble presence at the local farmer’s market to the bustling brick-and-mortar establishment they've become today is a testament to their dedication and the community's unwavering support. Our team at Anntoine Marketing + Design takes immense pride in contributing to their ongoing success story by refining their branding and assisting them in envisioning a future infused with prosperity.

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