MUSE Platinum

2024

175th Anniversary

Entrant Company

1STAVEMACHINE BUENOS AIRES

Category

Video - Animation

Client's Name

Siemens

Country / Region

Argentina

Siemens roped us in for their 175th bash, wanting us to spin the tale of their journey:

From the sunrise vibes of the Pointer Telegraph, noon adventures with X-Rays and smart cities, catching the Hydrogen Train at sunset, to the Digital Twin world at dusk—basically, the script for our blockbuster. The cool part? Navigating through all those crazy scenes!

Ever wondered what a Digital Metaversy Twin looks like? Well, our spot spilled the beans, cooked up with a mix of animation tricks and styles. Art direction and design? Picture this: a vibrant palette, slick visuals, and a dash of retro-futuristic vibes. Trust us, pulling that off was one wild ride!

Credits

Agency
Saatchi & Saatchi
Creative Director / Saatchi & Saatchi
Dan Treichel
Copywriter / Saatchi & Saatchi
Amicar Torija
Art Director/ Saatchi & Saatchi
Ben Gough
1stAveMachine UK
Production Company
1stAveMachine Buenos Aires
Production Company
Plenty Buenos Aires
Production Company
Director / 1stAveMachine
Marc Riesbig
Director / 1stAveMachine
Will Samuel
Plenty Buenos Aires
2D & 3D Animation
Plenty Buenos Aires
Creative Direction Animation
Plenty Buenos Aires
Design
Plenty Buenos Aires
Design
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