2024

175th Anniversary

Entrant Company

1STAVEMACHINE BUENOS AIRES

Category

Video - Animation

Client's Name

Siemens

Country / Region

Argentina

Siemens roped us in for their 175th bash, wanting us to spin the tale of their journey:

From the sunrise vibes of the Pointer Telegraph, noon adventures with X-Rays and smart cities, catching the Hydrogen Train at sunset, to the Digital Twin world at dusk—basically, the script for our blockbuster. The cool part? Navigating through all those crazy scenes!

Ever wondered what a Digital Metaversy Twin looks like? Well, our spot spilled the beans, cooked up with a mix of animation tricks and styles. Art direction and design? Picture this: a vibrant palette, slick visuals, and a dash of retro-futuristic vibes. Trust us, pulling that off was one wild ride!

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Credits

Agency

Saatchi & Saatchi

Creative Director / Saatchi & Saatchi

Dan Treichel

Copywriter / Saatchi & Saatchi

Amicar Torija

Art Director/ Saatchi & Saatchi

Ben Gough

1stAveMachine UK

Production Company