MUSE Silver

2024

My Name is Rita

Entrant Company

The Winkler Family

Category

Website - Diversity & Inclusion

Client's Name

Rita Winkler

Country / Region

Canada

In the dynamic sphere of digital creativity, Rita Winkler’s website, "My Name is Rita" (https://www.ritawinkler.art), stands out as an exemplary beacon of diversity and inclusion. As a Canadian artist with Down syndrome, Rita redefines artistic boundaries, making her website a compelling candidate for this prestigious award.

This website transcends the concept of a digital gallery, evolving into a narrative of resilience and the splendor of life beyond societal norms. Each section is a chapter in Rita’s journey, inviting visitors to experience her unique worldview.

The “My Art” section displays Rita’s vibrant artworks, inviting viewers into a world where diversity is celebrated. Her paintings, rich in color and emotion, challenge and redefine conventional artistic perceptions.

“My World” offers an intimate glimpse into Rita’s life, underscoring her creativity and the potential within individuals with developmental challenges. This section deepens understanding and cultivates empathy among its audience.

In “My Friends,” Rita emphasizes the value of community in fostering inclusivity. This section celebrates the artistic contributions of her peers, demonstrating the power of shared expression.

For educators and caregivers, “My Mom” provides insights and techniques to nurture artistic talent in individuals with developmental delays, reinforcing the significance of supportive environments for artistic growth.

Rita’s broader engagement with the art community is showcased in “My Wacky Uncle Mark” (Rita’s father passed away from cancer in 2002) encouraging gallery owners to exhibit Rita’s art. Her influence extends to educational systems worldwide through her book "My Art My World," exemplifying her impact beyond the website.

Lastly, “My Art My Shop” merges creativity with commerce, allowing admirers to integrate Rita’s vision into their lives, thereby extending her influence globally.

In summary, "My Name is Rita" is not just a website; it is a vibrant testament to the power of inclusive art. Rita Winkler’s work proves that creativity is boundless and that art can be a unifying force in celebrating diversity. This website, in its harmonious blend of individuality and community, is a deserving winner of this award for its outstanding contribution to promoting diversity and inclusion.

Credits

Artist
Rita Winkler
Web Designer
Stefano Ginella
Mother and Teacher
Helen Winkler
Uncle
Mark Winkler
More Silver Winners
Branded Content
2024
2024 MUSE Creative Awards Winner - Locknuts: A Review of a Versatile Fastener Whitepaper

Entrant Company

Triad B2B Agency

Category

Branded Content - White Paper

Country / Region

United States

Publication
2024
2024 MUSE Creative Awards Winner - SINOSTEEL GROUP  SUSTAINABILITY AFRICA REPORT

Entrant Company

Beijing Pengtu Culture and Art Communication Co., Ltd.

Category

Publication - Annual Report

Country / Region

China

Experiential & Immersive
2024
2024 MUSE Creative Awards Winner - The Rhythm of Taichi

Entrant Company

Xianghan Wang

Category

Experiential & Immersive - Virtual Reality

Country / Region

United States

Mobile App
2024
2024 MUSE Creative Awards Winner - Parallel

Entrant Company

Yuqi Cao

Category

Mobile App - Lifestyle

Country / Region

United States