2024
Entrant Company
Category
Client's Name
Country / Region
EDGE Strategy is a purpose-led, international
DE&I business looking to raise the awareness
of its Software based solution in a competitive
space. To achieve the cut-through required, we
created a new brand, with a powerful call to action
to deliver Real. World. Change. To support the
brand, we devised a new creative route, and a
comprehensive Go To Market strategy using our
Fame, Admiration and Belief (F.A.B) methodology,
focusing on building brand Fame to drive global
brand awareness, Admiration to maintain front
of mind awareness and Belief in the value to
be gained from becoming an EDGE customer
and ultimately becoming an EDGE Certified
organization. The results of this campaign have
been extraordinary, achieving 123% increase in
positive media coverage YoY, a 300% increase
in brand engagement, 70% increase in brand
sentiment, and a three-fold increase in follower
base and engagement on social channels. We also
brokered an agreement with Billie Jean King (the
tennis superstar and Global DE&I Advocate) as an
EDGE ambassador, helping elevate EDGE and its
founder Aniela Unguresan on a global stage where
she is now heralded as a recognised
Forbes Influencer.
Entrant Company
Trekk
Category
Best Agency Awards - Independent Agency of the Year
Country / Region
United States
Entrant Company
NBCUniversal
Category
Branded Content - B2B
Country / Region
United States
Entrant Company
University of Illinois Chicago
Category
Experiential & Immersive - Virtual Reality
Country / Region
United States
Entrant Company
Niki Jones Agency
Category
Branded Content - Products & Services
Country / Region
United States