Accelerate [Efficiency] Opportunity

Create a social campaign that pivoted from a concentration on posting photos of the Profit Hunter aircraft at physical airshow events to a truly integrated social campaign that not only promoted the aircraft but provided the support and advice the airline industry was seeking.
Gravity research indicated three key challenges for Airline Operators.
1) How to navigate the impact of Covid-19
2) How to generate profit in a post covid world.
3) How to deliver on their environmental targets as climate change becomes the world’s number one priority.
The solution to these challenges involved persuading airlines of the benefits of the E2 next generation aircraft that are a lot easier to fill in an environment of lower passenger numbers and has the innovation and technology to deliver significant environmental benefits by operating with lower noise, less fuel burn, less maintenance requirements as well as delivering a much reduced carbon emission footprint.
Gravity created personas for the audience and the aircraft. Renaming the E190-E2 and E195-E2 (not memorable) as the ‘Profit Hunter’ reflecting the core proposition (most efficient/profitable) and the target market’s needs (profit)-something even more relevant in the current environment
The ‘big idea’ extended from previous campaigns was to use hand-painted predators from the natural world on nose cones to attract attention but this time it needed to reflect the audience personas as hunters of profit and environmental improvement.
Our challenge was to ‘own’ sustainability in a crowded market of sustainability claims.
Delivering up to 25% reduction in fuel burn and the lowest levels of carbon emissions and noise, the stunning #E2ProfitHunter is enabling airlines to hunt down opportunity sustainably, profitably, and at speed. The latest film ‘The Tech Eagle’ is rapidly approaching over a Million YouTube views.