Nongnong IP Design

This is an IP design project in the theme of helping farmers. Inspired by calf, the most iconic image in the field of agriculture, a cartoon image is anthropomorphically designed to portray a kind, credible, positive attitude and the diligent and dedicated agricultural workers. This image symbolizes the persistence and dedication of agricultural workers and creates an emotional connection with the viewers. The IP character is generally dominated by distinctive loess color which is intended to imply geographical features, naturalness and sustainability, give warm and friendly feelings, and enhance the recognition and uniqueness of the image. The character details are infused with specific agricultural elements, for example, it wears overalls, a typical uniform of an agricultural worker. These details link the calf image with the task of helping farmers and further accent the brand's concern and support for agricultural development. This project is designed to bring good agricultural products out of remote mountains and motivate more participants in the campaign of helping farmers. It is also expected to drive the consumer demand for agricultural products and promote the development of the agricultural industry and the increase of farmers' income.