MUSE Platinum

2024

Fast Johnnie

Entrant Company

Caravan

Category

Video - Cinematography

Client's Name

Harley - Davidson

Country / Region

United States

We were tasked to craft an energetic, high impact showcase for Harley - Davidson's new addition to their Enthusiast Motorcycle Collection, the Fast Johnnie. Our goal was to make sure our viewers were not only able to see and understand the motorcycle as a product, but also experience what racing down a track on this bike would feel like. We built our narrative around a real life drag strip motorcycle racer, Eddie "Fast Eddie" Reed. We wanted to step into his head the moments right before he launches down the strip. We pushed for a kinetic handheld capture, authentic production design and aggressive editing, color grade and sound design choices as well as an original score that pushed the narrative forward while disrupting the traditional expectations of what a Harley - Davidson film should sound like.

Credits

Production Company
Caravan
Executive Producer
Jon Muedder
Head of Production
Michelle Wheeler
Director
Bernardo Marentes
Creative Director
Jon Cain
Senior Art Director
Andy Weaverling
Cinematographer
John Carrington III
More Platinum Winners
Social Media
2024
MUSE Advertising Awards - Good As Gold
Uber One

Entrant Company

NBCUniversal

Category

Social Media - Entertainment

Country / Region

United States

Video
2024
MUSE Advertising Awards - Hello Hong Kong Recovery Campaign

Entrant Company

Hong Kong Tourism Board

Category

Video - Influencer (NEW)

Country / Region

Hong Kong SAR

Advertising
2024
MUSE Advertising Awards - This is Precision AI: Launch Campaign

Entrant Company

weights&pulleys

Category

Advertising - Advertising Campaign

Country / Region

United States

Mobile App
2024
MUSE Advertising Awards - Piapiri
ÜNLÜ & Co

Entrant Company

ÜNLÜ & Co

Category

Mobile App - Finance

Country / Region

Turkey