2024

Pure Life: Healthy Connections

Entrant Company

BlueTriton Brands

Category

Strategic Program - Brand Strategy Campaign

Client's Name

Pure Life Water

Country / Region

United States

A brand campaign that led to Pure Life regaining its title as the #1 bottled water brand in America.

MUSE Creative Awards Winner - Pure Life: Healthy Connections 1

MUSE Creative Awards Winner - Pure Life: Healthy Connections 2

MUSE Creative Awards Winner - Pure Life: Healthy Connections 3

MUSE Creative Awards Winner - Pure Life: Healthy Connections 4

MUSE Creative Awards Winner - Pure Life: Healthy Connections 5

MUSE Creative Awards Winner - Pure Life: Healthy Connections 6

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Credits

Creative Director, The Lab @ BlueTriton Brands

Christi Lazar

Sr. Brand Manager, Pure Life

Meagan Pirog

Associate Brand Manager, Pure Life

Michael Casarella

VP Brands, BlueTriton Brands

Laetitia Allexant-DelRossi

CMO, BlueTriton Brands

Kheri Tillman

Sr. Content Creator, The Lab @ BlueTriton Brands

Al Garcia

Videographer, The Lab @ BlueTriton Brands

Dan Stoddard

Associate Director Strategy & Activation, The Lab @ BlueTriton Brands

Michelle Burgstiner

Media Manager, The Lab @ BlueTriton Brands

Emily Ryan

Website Manager, The Lab @ BlueTriton Brands

Ornette Coleman

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