MUSE Gold

2024

2023 Creative Expo Taoyuan – Taoyuan Super Species

Entrant Company

Taoyuan City Government, Department of Cultural Affairs

Category

Event - Art Event

Client's Name

Country / Region

Taiwan

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The theme of the 2023 Creative Expo Taoyuan is "TAOYUAN SUPER SPECIES". Taoyuan is a city with forests and water resources, different religious beliefs, and diverse ethnic groups, as well as industrial, agricultural, and transportation industries. The city's "cultivation" process and "growth" rhythm have given birth to a variety of unique looks, just like a super-species ecosystem. The people in the ecosystem are different and have their strengths. In a series of continuous, small, and random changes, they use design, creativity, cultural translation, and other skills to step out of the original framework and explore new attitudes, and then realize adaptation, develop the city's potential, and discover the city's new attitudinal brand DNA.

The event has seven themes: "Art and Culture", "Diverse Ethnic Groups", "Natural Environment", "Agricultural Technology", "Technology and Art", "Youth Development", and "Childhood Education". Incorporating the perspective of biological evolution, the event explores the city and hydrological landscape, the matching of art and technology, the advantages of industries and brands, and the characteristics of the voices and languages of various ethnic groups, leading the audience to unveil the energy and contents of Taoyuan.

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