2024
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The theme of the 2023 Creative Expo Taoyuan is "TAOYUAN SUPER SPECIES". Taoyuan is a city with forests and water resources, different religious beliefs, and diverse ethnic groups, as well as industrial, agricultural, and transportation industries. The city's "cultivation" process and "growth" rhythm have given birth to a variety of unique looks, just like a super-species ecosystem. The people in the ecosystem are different and have their strengths. In a series of continuous, small, and random changes, they use design, creativity, cultural translation, and other skills to step out of the original framework and explore new attitudes, and then realize adaptation, develop the city's potential, and discover the city's new attitudinal brand DNA.
The event has seven themes: "Art and Culture", "Diverse Ethnic Groups", "Natural Environment", "Agricultural Technology", "Technology and Art", "Youth Development", and "Childhood Education". Incorporating the perspective of biological evolution, the event explores the city and hydrological landscape, the matching of art and technology, the advantages of industries and brands, and the characteristics of the voices and languages of various ethnic groups, leading the audience to unveil the energy and contents of Taoyuan.
Entrant Company
Kaohsiung City Government
Category
Event - Art Event
Country / Region
Taiwan
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International Monetary Fund
Category
Website - Sustainability & Environment
Country / Region
United States
Entrant Company
305 Worldwide
Category
Best Agency Awards - Advertising Agency of the Year
Country / Region
United States
Entrant Company
ROSHN
Category
Advertising - Online Ad (Single)
Country / Region
Saudi Arabia