MUSE Silver

2024

Everything But the Kitchen Sink: Third Party Solutions

Entrant Company

Enlyte

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

Enlyte

Country / Region

United States

In the rigid realm of B2B, Enlyte's campaign introduced a breath of fresh air with a B2C twist, captivating our adjuster demographic through an unprecedented whimsical approach. Our animation featuring kitchen sinks 'driving' cars, symbolized our all-inclusive service bundle, successfully marrying humor with our message of comprehensive solutions.

Breaking away from industry norms, this playful campaign not only stood out for its creativity but also for its ability to articulate the versatility and depth of our offerings. It resonated deeply, achieving an internal acclaim that underscored its innovative impact. The narrative effectively communicated that our services encompass 'everything but the kitchen sink,' even if it's involved in an auto accident.

This campaign is a celebration of breaking the expected, showcasing how a touch of whimsy can lead to meaningful connections and memorable storytelling in marketing.

More Silver Winners
Experiential & Immersive
2024
MUSE Advertising Awards - The Bayard Album: A Digital Re-Creation

Entrant Company

Getty Museum

Category

Experiential & Immersive - Exhibition Experience

Country / Region

United States

Integrated Marketing
2024
MUSE Advertising Awards - A tribute to freedom

Entrant Company

Myrthe Koppelaar

Category

Integrated Marketing - Integrated Marketing Materials

Country / Region

Netherlands

Corporate Identity
2024
MUSE Advertising Awards - Chengdu Medical City Brand IP System

Entrant Company

Chengdu Feisidao Cultural Communication Co., Ltd

Category

Corporate Identity - Brand Identity

Country / Region

China

Integrated Marketing
2024
MUSE Advertising Awards - Hardcoding Marketing Swag
Uncommon Marketing Works

Entrant Company

Uncommon Marketing Works

Category

Integrated Marketing - Promotional

Country / Region

United States