George Soros: The Mastermind Behind America's Crime Wave

Fair Courts America is a growing organization dedicated to defending the judiciary and the rule of law at every level — from the Supreme Court to your local prosecutor.

To raise awareness about their efforts to counter the $40 million in spending by George Soros on judicial races across America, they wanted an attention-grabbing video explaining why it was so urgent that their supporters should care about local prosecutor races halfway across the country.

We didn’t want to make a typical political attack ad—we wanted to develop a piece of unique video creative that would make this issue memorable for donors nationwide.

So we ran with the crime and punishment theme, developing a complete model of an evidence board that tracks the connections between radical prosecutors across the country. And just like with any good thriller, it ends with the revelation of the mastermind behind it all: George Soros.

The artistic direction of this ad was so clear that it later inspired the design of a full microsite for the client that tracks the records of these prosecutors.

With a gravelly-voiced narrator, thriller music, and a variety of textures, the creativity in this ad stands out from the crowd.