2024
Entrant Company
Category
Client's Name
Country / Region
SSBC developed a new corporate brand name for RÖHM: »POLYVANTIS«.
The new company will be formed by the merger of Roehm Chemical's acrylic products business unit and SABIC's (Saudi Basic Industries Corporation) functional profiles business unit.
POLYVANTIS will become a global leader in the acrylic and polycarbonate film and sheet industry, offering films, sheets, tubes and rods and serving multiple market segments, including Building & Construction, Transportation & Aerospace, Electrical & Electronics, Automotive and Home & Garden.
We conducted a strategic naming workshop with our client team to figure out the right pathway within this
complex task. Furthermore we worked close together with the client team and finally created »POLYVANTIS«
as a proactive and suitable name that appeals to all stakeholders.
The name »POLYVANTIS« reflects the company's desire to become a leading multi-material supplier of film and sheet products with strong market presence.
»POLYVANTIS» is a combination of the Greek prefix »poly« (meaning »many«) and the Italian word »avanti« (meaning »forward«) or the French word »avant« (meaning »forward«). This reflects the company's product diversity and ongoing pursuit of advancement in polymers and related materials.
Our overall creation process included developing approximately 250 names, as well as trademark and
linguistic research.
Credits
Entrant Company
Lizhan Feng
Category
Corporate Identity - Logos
Country / Region
China
Entrant Company
Bilan Liu, Hanqing Zhao
Category
Corporate Identity - Logos
Country / Region
United States
Entrant Company
Mach4 Design.com
Category
Website - Government
Country / Region
United States
Entrant Company
Jiangsu Yitian Investment Group Co., Ltd.
Category
Mobile App - Business
Country / Region
China