POLYVANTIS

SSBC developed a new corporate brand name for RÖHM: »POLYVANTIS«.
The new company will be formed by the merger of Roehm Chemical's acrylic products business unit and SABIC's (Saudi Basic Industries Corporation) functional profiles business unit.
POLYVANTIS will become a global leader in the acrylic and polycarbonate film and sheet industry, offering films, sheets, tubes and rods and serving multiple market segments, including Building & Construction, Transportation & Aerospace, Electrical & Electronics, Automotive and Home & Garden.
We conducted a strategic naming workshop with our client team to figure out the right pathway within this
complex task. Furthermore we worked close together with the client team and finally created »POLYVANTIS«
as a proactive and suitable name that appeals to all stakeholders.
The name »POLYVANTIS« reflects the company's desire to become a leading multi-material supplier of film and sheet products with strong market presence.
»POLYVANTIS» is a combination of the Greek prefix »poly« (meaning »many«) and the Italian word »avanti« (meaning »forward«) or the French word »avant« (meaning »forward«). This reflects the company's product diversity and ongoing pursuit of advancement in polymers and related materials.
Our overall creation process included developing approximately 250 names, as well as trademark and
linguistic research.