MUSE Silver

2024

POLYVANTIS

Entrant Company

SSBC GmbH - Brand Naming Agency

Category

Corporate Identity - Corporate Identity / Other___

Client's Name

RÖHM GmbH

Country / Region

Germany

SSBC developed a new corporate brand name for RÖHM: »POLYVANTIS«.
The new company will be formed by the merger of Roehm Chemical's acrylic products business unit and SABIC's (Saudi Basic Industries Corporation) functional profiles business unit.
POLYVANTIS will become a global leader in the acrylic and polycarbonate film and sheet industry, offering films, sheets, tubes and rods and serving multiple market segments, including Building & Construction, Transportation & Aerospace, Electrical & Electronics, Automotive and Home & Garden.
We conducted a strategic naming workshop with our client team to figure out the right pathway within this
complex task. Furthermore we worked close together with the client team and finally created »POLYVANTIS«
as a proactive and suitable name that appeals to all stakeholders.
The name »POLYVANTIS« reflects the company's desire to become a leading multi-material supplier of film and sheet products with strong market presence.
»POLYVANTIS» is a combination of the Greek prefix »poly« (meaning »many«) and the Italian word »avanti« (meaning »forward«) or the French word »avant« (meaning »forward«). This reflects the company's product diversity and ongoing pursuit of advancement in polymers and related materials.
Our overall creation process included developing approximately 250 names, as well as trademark and
linguistic research.

Credits

Creative & Managing Director, SSBC GmbH
Stefan Spoettl
Name Consultant, SSBC
Kilian Erkert
Röhm GmbH
Christina Hoehn
Röhm GmbH
Sebastian Koenig
Röhm GmbH
Wolfgang Poeffel
More Silver Winners
Corporate Identity
2024
MUSE Advertising Awards - One-zero Photography
One-zero Photography

Entrant Company

Lizhan Feng

Category

Corporate Identity - Logos

Country / Region

China

Corporate Identity
2024
MUSE Advertising Awards - BrightSideGoods Visual Identity
BrightSideGoods Inc.

Entrant Company

Bilan Liu, Hanqing Zhao

Category

Corporate Identity - Logos

Country / Region

United States

Website
2024
MUSE Advertising Awards - Woolwich Township Municipal Website
Woolwich Township, New Jersey

Entrant Company

Mach4 Design.com

Category

Website - Government

Country / Region

United States

Mobile App
2024
MUSE Advertising Awards - Yitian Mobile Phone Retail Platform

Entrant Company

Jiangsu Yitian Investment Group Co., Ltd.

Category

Mobile App - Business

Country / Region

China