MUSE Platinum

2024

It’s surprising what coffee can do!

Entrant Company

Gravity Global

Category

Best Agency Awards - Integrated Agency of the Year

Client's Name

Gravity Global

Country / Region

United Kingdom

Gravity Global was created in 2008 from a chance meeting in a Starbucks coffee shop. Three marketers over coffee began discussing how B2B marketing is underserved on a global scale and not taken seriously. Something that couldn’t be reconciled with B2B being the main driver of the global economy.

After a few more meetings and lot more coffee it was decided to launch a marketing agency to change this situation. Today we are over 500 specialists across 14 offices and four continents with full brand to demand capability.

Over the last 12 months we have achieved 90% revenue growth and we are proud to say we now rank by revenue in the top 3 in the UK and top 2 in the US.

Our guiding principles have not changed since this first chance meeting.

1) To raise the importance and profile of B2B marketing for the industry, our clients and our talented team.

2) To help our B2B clients make the biggest positive impact possible across the world.

3) To create the most exciting environment for innovation and creativity.
So how are we doing so far:

- The world’s most awarded B2B Agency. 498 awards so far in 2023. (406 awards in 2022, 164 awards in 2021, 64 awards in 2020)

- Recognised for creating the world's most successful/awarded B2B marketing programme for Embraer

- 9.3/10 NPS Score – Independent client study by Plural Strategy.

48% headcount growth – from 345 to 509 team members.
2 ESG/DE&I- Benchmark & audit
14 offices to serve our clients globally.
90% revenue growth – £29m to £55m
30% EBITDA growth
Top 3 B2B Agency by revenue in UK. Top 2 in USA.
Headline sponsor of B2B Marketing Awards and IGNITE USA.

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