Singles Day

So much of pop culture puts relationships front and center: We read stories about happily ever afters, listen to songs about painful breakups and lost loves, grow up watching romcoms and movies that focus on love stories. Single people who are happy being single are mostly left out of the cultural conversation, especially around Valentine’s Day.

Visible Wireless, the one-line wireless company designed for singles, wanted to give them something to embrace at a time when everyone else is looking at relationships. So this Singles Day, Visible celebrated single people by giving them a special single of their own.

We partnered with Grammy Award-winning singer-songwriter and fiercely independent voice Maren Morris, whose recent divorce from another popular singer made national news this past winter, on a unique cover + video performance of Billy Idol’s classic independence anthem “Dancing with Myself.”

Our video performance featured Maren performing at Grimey’s, an iconic record store in Nashville that’s near and dear to Maren. After entering Grimey’s and flipping through the records, Maren sees the stage at the back of the store and is overcome with the urge to sing, before losing herself in the moment and dancing up and down the stacks of records, reminding the world how beautiful it is to dance with yourself.

We released the branded single & video on Singles Awareness Day - February 15th, the day after Valentine’s Day - and it went national. Millions of people watched the video & listened to the song, thousands of people shared (including Billy Idol himself) & posted about how much they loved the performance, and the moment was featured in People, E!, Rolling Stone, Billboard, Us, Yahoo!, Adweek, and more national outlets.