2024
Entrant Company
Category
Client's Name
Country / Region
Mattel partnered with Season 24 of NBC’s The Voice to showcase that, with Barbie, you can be anything.
During each of The Voice’s three Playoff episodes, "Brooklyn" Barbie took The Voice stage in a heart-warming piece of custom content. Four "coach Barbies" -- including iconic Malibu Barbie and Ken -- shared their feedback, praising Brooklyn for serving as an inspiration for fans watching at home. As the spot continued, we used VFX to transition from Barbie world to the real world, where we saw what was really going on: a young girl playing with Barbie on a homemade Voice-inspired stage.
Credits
Entrant Company
R.A.D
Category
Branded Content - Sports
Country / Region
United Kingdom
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Inertia Studios Ltd
Category
Outdoor Advertising - Billboard
Country / Region
United Kingdom
Entrant Company
Sagra Grup
Category
Strategic Program - Branding Refresh
Country / Region
Turkey
Entrant Company
Gladstone Media Inc.
Category
Video - Real Estate
Country / Region
Canada