MUSE Platinum

2024

Barbie x The Voice

Entrant Company

NBCUniversal

Category

Branded Content - Retail

Client's Name

Mattel

Country / Region

United States

Mattel partnered with Season 24 of NBC’s The Voice to showcase that, with Barbie, you can be anything.

During each of The Voice’s three Playoff episodes, "Brooklyn" Barbie took The Voice stage in a heart-warming piece of custom content. Four "coach Barbies" -- including iconic Malibu Barbie and Ken -- shared their feedback, praising Brooklyn for serving as an inspiration for fans watching at home. As the spot continued, we used VFX to transition from Barbie world to the real world, where we saw what was really going on: a young girl playing with Barbie on a homemade Voice-inspired stage.

MUSE Creative Awards Winner - Barbie x The Voice 1

MUSE Creative Awards Winner - Barbie x The Voice 2

MUSE Creative Awards Winner - Barbie x The Voice 3

Credits

Director

Paul Cummings

Ex. Producer, Human Element

Matt Marenyi

VFX Supervisor, Fell VFX

Russell Fell

Editor

George Danno

EVP, Creative Partnerships at NBCU

Jamie Cutburth

SVP, Creative Partnerships at NBCU

Steven Rummer

VP, Creative Director, Creative Partnerships at NBCU

Kim Blando

Creative Director, Creative Partnerships at NBCU

Abby Marsh

Sr. Producer, Creative Partnerships at NBCU

Cameron Cohen

Sr. Director, Post-Production, Creative Partnerships at NBCU

Sal Jurado

Manager, Marketing, Creative Partnerships at NBCU

Jaclyn Moses

Creative Director, Mattel

Zlatan Kusnoor

Director, Digital Content Production, Mattel

Carrie LeGrand

Senior Manager, Global Marketing Communications, Mattel

Mandy Hughes

VP Content & Strategy, Spark Foundry

Ashley Dobbins

Director, Spark Foundry

Rocco Hudon

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