2024
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Spotify Wrapped has become a cultural mainstay with viral impact. Taking cues directly from the lyrics of 2023's Top Global Artist, the spot pulsates through the phantasmagoria of the lyrical repertoire. The direction brings them to life via characters with a modern and surreal edge, after which the audience zooms out to take in the big picture, a stunning tableau vivant on top of a lush, lavender mountain.
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www.adi.tv
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Experiential & Immersive - Business to Consumer (NEW)
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United Kingdom
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Gravity Global
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Video - Animation
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United Kingdom
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Gravity Global
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Best Agency Awards - Advertising Agency of the Year
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United Kingdom
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BlueTriton Brands
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Strategic Program - Branding Refresh
Country / Region
United States