MUSE Gold

2024

Date Night

Entrant Company

NBCUniversal

Category

Branded Content - Fashion & Beauty

Client's Name

Marshall's

Country / Region

United States

Marshalls came to us looking to connect with millennial women, in order to showcase their priorities: fall fashion, home decor, and skincare. Our solution was to leverage the very current and buzzy relationship status of one of Bravo's hottest couples, Lindsay Hubbard and Carl Radke of Bravo's Winter House. Lindsay and Carl were newly engaged, which we worked into our storyline along with other nods to fan favorite moments, in order to give a "wink" to Bravo viewers and generate maximum engagement in social media. Creative was well received, with overwhelmingly positive fan sentiment.

Credits

SVP, Creative Partnerships, NBCU
Jamie Cutburth
VP, Creative, NBCU
Sharon Ngoi
Creative Director, NBCU
Stacy Asturias
Writer/Producer/Editor/Designer, NBCU
AJ Raponi
Associate Writer/Producer/Editor/Designer, NBCU
Alyssa Jerome
Sr Director, Integrated Marketing, NBCU
Veronica Salcedo
Sr. Producer, NBCU
Lance Billington
Sr Project Manager, NBCU
Corinne Dutton
Manager, Marketing, NBCU
Letier Santana
Manager, Marketing, NBCU
Noelie Dumesle
Director, Marketing, NBCU
Hannah Pautz
Production Company
Lincolnshow Studio, LLC
Agency
Mind Share World
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