MUSE Gold

2024

2024 Taoyuan Lotus Festival

Entrant Company

Department of Agriculture, Taoyuan, CHINA TELEVISION COMPANY

Category

Event - Cultural Event

Client's Name

Country / Region

Taiwan

Guanyin District in Taoyuan City has long been renowned for lotus flowers, often referred to as "Guanyin in the north, Baihe in the south." The Lotus Festival, now in its 26th year, is a major annual event for the region. The theme of the 2024 Lotus Festival, “The Love of the Lotus”, explores human relationships—family, friendship, and romantic love—through points, lines, and planes, expanding to love for the city and, ultimately, love for the land. This progression from personal love to a broader, interconnected network of affection highlights the theme of collective care. Through a blend of education and entertainment, the festival helps establish Taoyuan as the "Capital of Leisure Agriculture" in northern Taiwan.
-Art Installations Inspired by Love: Centered around love, the installations explored various forms of affection, including parental love, romantic love, and friendship. The event featured four key art installations: "Lotus Love Lock," "Lotus Love Circle," "Float Lotus Link," and "Lotus Garden Swing." These installations had been strategically placed in different areas of the venue, allowing visitors to enjoy quality time with their loved ones while fostering human connections and enhancing the value of local culture.
-Maximizing the Economic Value of the Lotus: The lotus, known for its significant economic value, had been a core of the event. In addition to the four signature installations, the festival offered weekend activities and DIY experiences. Popular offerings included the Giant Lotus Leaf Ride and DIY lotus leaf rice workshops. Visitors also enjoyed unique culinary delights, such as lotus seed shaved ice, lotus-infused coffee, and lotus pod tea. For those seeking relaxation, the visitor center provided three scenic walking trails where people could take a stroll and admire the expansive lotus fields.

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