MUSE Platinum

2024

Baseball United All-Star Showcase Event Campaign

Entrant Company

BSB Group International

Category

Strategic Program - Event Campaign

Client's Name

Baseball United

Country / Region

United States

Baseball United, the first-ever professional baseball league focused on the Middle East and Indian Subcontinent, officially brought baseball to the region for the first time with an entertaining two-game series between its two All-Star teams, East and West. The teams, whose batters combined for four home runs and six stolen bases during two exciting affairs, played in front of diverse, family-oriented crowds each night on a completely custom-made playing field built by Baseball United’s experts. Over 10,000 people attended the games and Baseball United’s Fan Fest over the two days. Other viewers from more than 120 countries around the world tuned in to watch the games through the league’s 20+ broadcast partnerships

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