HP – You’ve Never Seen a Flex Like This

When a device defies limits, challenges old standards, and transforms expectations, it deserves an introduction that’s just as intriguing.

The HP Spectre Fold provides one of the most innovative PC experiences yet, literally folding to transform into different form factors—going from laptop to tablet, even to full desktop—and back. To celebrate this milestone of a launch, we flexed our creative muscles to cook up something special.

Dramatic opening close-ups set up our device as larger than life. An otherworldly soundtrack builds mystery—and anticipation. As the camera pulls out for the reveal, the beat hits as the PC transforms. Cheeky language sets the device up to shine as it bounces from laptop to tablet to desktop. Our CGI and motion graphics team perfectly mirrored the device's impressive flexibility with smooth animations, impactful screens and flowing type treatment that dance in sync.

The results speak for themselves—our video earned over 30 times the views of similar spots, seen by over 25% of total subscribers. All that attention seems fitting for an all-new, multifaceted device that's hard to ignore.