Ferrari 250 GTO Auction Campaign

In an exclusive collaboration, kabookaboo + Affinity Creative Group orchestrated the unveiling of a rare gem—the 1962 Ferrari 330 LM / 250 GTO—chassis 3765, commissioned by RM Sotheby’s. As the sole factory-owned Series I GTO raced by Scuderia Ferrari, this collector's treasure, one of just 34 ever built, had resided in private ownership for nearly four decades. The challenge was to cultivate anticipation for the extraordinary sale, scheduled for Sotheby’s marquee event in New York on November 13, 2023.
Our agencies devised a strategic approach, commencing with a captivating 'teaser' video, "Don’t Blink," sparking excitement from the Monterey August reveal to the New York auction. The kabookaboo + Affinity OneTeam provided a comprehensive suite of services, including marketing strategy, digital strategy, content development, direct marketing, digital marketing, and experiential marketing. This collaboration yielded a promotional video showcasing the car's history, bespoke direct mailing pieces, and an impactful digital media/social media campaign.
Notably, our collaboration extended beyond the unveiling, partnering with Amalgam to create a meticulously crafted replica of the iconic car. The impact surpassed expectations, earning accolades from RM Sotheby’s for our strategic approach and creative execution. The debut marked a historic moment, poised to become the most expensive Ferrari ever sold at auction.
Observing the triumph of this unique event, envision the possibilities for your brand in our adept hands.