2024
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LUKi, a charming and upbeat robot known for living life to the fullest, is diagnosed with the life-altering disease ALS. He must choose how to face life going forward. This film aims to raise awareness of ALS, offering hope to those affected, and using LUKi as an educational tool for parents and children to discuss and understand the disease with compassion.
Credits
Entrant Company
Nucleus Medical Media
Category
Video - Self-Promotion
Country / Region
United States
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YASSS! Entertainment Production
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Event - Concert
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Taiwan
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Sagra Grup
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Strategic Program - Branding Refresh
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Turkey
Entrant Company
NBCUniversal
Category
Social Media - Celebrity & Influencer
Country / Region
United States