2024

2024 Chinese Year of the Dragon New-Year greeting card

Entrant Company

None

Category

Typography - Personal Work / Unpublished

Client's Name

Country / Region

China

Inspired by the traditional Chinese drum melody sol sol sol sol re, cleverly incorporating the onomatopoeic expression in Chinese for drum beats, "Dong De Long Dong Qiang," and integrating the Chinese character "龍" (dragon), our design establishes a delightful connection between music and text. Drawing inspiration from the iconic neon signs of Hong Kong, we seamlessly blend the symbolic imagery of drums and dragons, illuminated by vibrant neon lights to create a lively and festive atmosphere. We aspire for the new year to bring everyone good fortune, wisdom, and strength, mirroring the majestic power of a dragon.