MUSE Silver

2024

處女地 CHU LAND

Entrant

Yameng Wang

Category

Corporate Identity - Brand Identity

Client's Name

處女地 CHU LAND

Country / Region

United States

Brand Identity and LOGO design for CHU LAND, a Chinese-based fashion design practice.
CHU LAND is dedicated to fostering breakthroughs and liberating individual personalities, delving into the uncharted and mysterious realms within one's heart.
The angular typography conveys a sharp and distinctive personality, reflecting the brand's edgy and individualistic qualities.
The visual system draws inspiration from the contours of hills, topographic maps, and coordinates.

Credits

Graphic Designer
Yameng Wang
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