MUSE Gold

2024

Desiknio Cycles

Entrant Company

Crate47

Category

Video - Lifestyle

Client's Name

Desiknio

Country / Region

United Kingdom

Desiknio, an e-bike company operating out of Spain and Germany were in the process of expanding globally, part of this being releasing a new range of e-bikes. One of the bikes they were releasing was a flagship gravel bike featuring some of the worlds first integrated technology, with the benefits of a gravel bike and the perks of an electric bike.

They needed a promotional video for social media, something that would appeal to avid cyclists, the hardcore cyclists as well as be multi national. We needed a story, a great journey from the forest to the hills and all the turns along the way. Showing off how lightweight the bike is, along with the ease of cycling up hill using electric bike technology, and the fun you can have with this along the way.

The brand has positioned itself as premium, offering premium level products, This was kept in mind when filming, making sure to maintain the class and the brand feel of the product. Effective, not over complicated and exclusive. The promotion was rolled out globally and it was posted to their socials, it has been a great success so far generating lots of orders and bringing in lots of traffic to the brand.

More Gold Winners
Social Media
2024
MUSE Advertising Awards - Metro Vein: Doll Edition
Metro Vein Centers

Entrant Company

By Hart

Category

Social Media - Diversity / Equity / Inclusion

Country / Region

United States

Social Media
2024
MUSE Advertising Awards - HP OMEN – Choose Fun
OMEN – HP Inc.

Entrant Company

Designory

Category

Social Media - Consumer Campaign

Country / Region

United States

Event
2024
MUSE Advertising Awards - 2024 Taoyuan City Cosplay Carnival
Department of Tourism, Taoyuan

Entrant Company

BKR Marketing Service Co., Ltd.

Category

Event - Public Event

Country / Region

Taiwan

Corporate Identity
2024
MUSE Advertising Awards - Cotton Fitness Logo
Cotton Fitness

Entrant Company

Zbra Studios

Category

Corporate Identity - Logos

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy