Desiknio Cycles

Desiknio, an e-bike company operating out of Spain and Germany were in the process of expanding globally, part of this being releasing a new range of e-bikes. One of the bikes they were releasing was a flagship gravel bike featuring some of the worlds first integrated technology, with the benefits of a gravel bike and the perks of an electric bike.
They needed a promotional video for social media, something that would appeal to avid cyclists, the hardcore cyclists as well as be multi national. We needed a story, a great journey from the forest to the hills and all the turns along the way. Showing off how lightweight the bike is, along with the ease of cycling up hill using electric bike technology, and the fun you can have with this along the way.
The brand has positioned itself as premium, offering premium level products, This was kept in mind when filming, making sure to maintain the class and the brand feel of the product. Effective, not over complicated and exclusive. The promotion was rolled out globally and it was posted to their socials, it has been a great success so far generating lots of orders and bringing in lots of traffic to the brand.