Metro Vein: Doll Edition

Metro Vein Centers is an industry-leading healthcare practice specializing in treating common vein conditions that often rob people of their mobility and confidence, such as chronic venous insufficiency, varicose veins, and spider veins. Two years after the launch of By Hart’s Metro Vein Centers rebrand, By Hart was asked to create a thumb-stopping new social content campaign for the rapidly growing healthcare practice, designed especially to surprise and delight their diverse patient community, largely made up of women—with a significant portion also being native Spanish-speaking.

The result was a record-breaking new patient acquisition success for Metro Vein Centers, and a social ad campaign that really has legs.

Often lending their own voices—in two languages—to the dolls featured in the campaign, By Hart’s creative collective turned playing dolls together into an unexpected treasure of a campaign, one designed to encourage people to take the first step toward healthy legs... as soon as they stopped laughing.