2024

Jake Paul & Rush Royale

Entrant Company

Joined Media Group

Category

Branded Content - Influencer Marketing

Client's Name

MY.GAMES

Country / Region

Germany

In early 2023, when Rush Royale embarked on the search for a dynamic brand ambassador, their primary objective was to allure the Gen Z audience to their game. Our focus was on finding an individual with an exhilarating personality and a larger-than-life presence in pop culture.

The collaboration with Jake Paul unfolded as an exciting reality. Together, we seamlessly blended creativity with Jake's influence, resulting in the production of a series of five exceptional digital commercials.

This partnership propelled Rush Royale to unprecedented heights. It successfully captured the attention of the Gen Z demographic, creating significant waves on social media.

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