2024
Jake Paul & Rush Royale
Entrant Company
Joined Media Group
Category
Branded Content - Influencer Marketing
Client's Name
MY.GAMES
Country / Region
Germany
In early 2023, when Rush Royale embarked on the search for a dynamic brand ambassador, their primary objective was to allure the Gen Z audience to their game. Our focus was on finding an individual with an exhilarating personality and a larger-than-life presence in pop culture.
The collaboration with Jake Paul unfolded as an exciting reality. Together, we seamlessly blended creativity with Jake's influence, resulting in the production of a series of five exceptional digital commercials.
This partnership propelled Rush Royale to unprecedented heights. It successfully captured the attention of the Gen Z demographic, creating significant waves on social media.
Credits
Entrant Company
FCB Health Europe, An IPG Health Company
Category
Video - Beauty & Cosmetics
Country / Region
United Kingdom
Entrant Company
Oceana
Category
Video - Nonprofit
Country / Region
United States
Entrant Company
CAA South Central Ontario
Category
Advertising - Advertising Campaign
Country / Region
Canada
Entrant Company
THG Creative
Category
Experiential & Immersive - Live Experiences
Country / Region
United States