2024
Jake Paul & Rush Royale
Entrant Company
Joined Media Group
Category
Branded Content - Influencer Marketing
Client's Name
MY.GAMES
Country / Region
Germany
In early 2023, when Rush Royale embarked on the search for a dynamic brand ambassador, their primary objective was to allure the Gen Z audience to their game. Our focus was on finding an individual with an exhilarating personality and a larger-than-life presence in pop culture.
The collaboration with Jake Paul unfolded as an exciting reality. Together, we seamlessly blended creativity with Jake's influence, resulting in the production of a series of five exceptional digital commercials.
This partnership propelled Rush Royale to unprecedented heights. It successfully captured the attention of the Gen Z demographic, creating significant waves on social media.
Credits
Entrant Company
Most Likely To
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
NBCUniversal
Category
Social Media - Celebrity & Influencer
Country / Region
United States
Entrant Company
Unified Field
Category
Experiential & Immersive - Exhibition Experience
Country / Region
United States
Entrant Company
Saleh Lzeik
Category
Video - Government
Country / Region
Saudi Arabia