2024
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Chinese New Year holds immense cultural significance for Chinese people, marking the beginning of a new lunar year filled with blessings, prosperity, and joy. Mira Place celebrates this tradition with "Dragon's Blessings", an enchanting in-mall experience. With four stunning Instagrammable spots, these light installations create a joyful and abundant atmosphere for all visitors.
The “Dragon Light and Shadow Shrine” presents a breathtaking and immersive display of spring blossoms and romantic flowers. The exquisite combination of blossoming flowers and mesmerizing lighting allows visitors to capture stunning moments from every angle. As visitors wander through this ethereal garden, a mystical dragon gracefully dances among the flowers, embodying the auspicious symbolism of good luck and fortune.
Inspired by Kyoto's "Kimono Forest", the "Japanese Tunnel of Light and Shadow" transports visitors to a world of vibrant colors and traditional lanterns. The interplay of light and shadow creates a romantic ambiance, inviting visitors to indulge in happiness and romance.
At the "Dragon Wishing Pavilion", visitors can participate in traditional customs and seek blessings for a prosperous year. Wooden tablets adorned with wishes create a reverent atmosphere, and a lucky bell awaits to be rung, symbolizing good fortune and positive beginnings. Furthermore, visitors can embark on an adventure within Mira Place by participating in the "AR Dragon Game", where hidden majestic dragons await discovery. Exclusive rewards and prizes await those who successfully complete the game, adding an element of excitement and engagement to the overall experience.
Legend has it that encountering a dragon brings good luck, symbolizing auspiciousness and well-being. The 3-meter Dragon of Light and Shadow, representing these blessings, can be spotted in the Mira Place atrium from various angles, offering a perfect photo opportunity. The adjacent six gigantic and splendid Japanese-style light pillars further enhance the overall dreamlike atmosphere.
"Mira Place's Dragon's Blessings" provides a fruitful Chinese New Year experience. The attention to detail, immersive lighting installations, and cultural symbolism showcase the mall's dedication to creating a joyous festive atmosphere.
Entrant Company
Work & Co
Category
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Country / Region
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Entrant Company
George P. Johnson Experience Marketing
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
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Category
Video - Nonprofit
Country / Region
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Entrant Company
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Category
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Country / Region
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