MUSE Gold

2024

The MEGA Yunlin

Entrant Company

Yunlin County Government

Category

Event - Cultural Event

Client's Name

Country / Region

Taiwan

“The MEGA Yunlin” was the largest exhibition in the history of Yunlin County, spanning 3 townships along the coast, with 8 satellite exhibition spaces and 9 warehouses. The event involved over 20 craft masters, 30 performance groups, 30 panel events, 50 hands-on experiences, 60 performances, 100 brand sellers, and 200 guided tours, leading visitors to understand and experience Yunlin’s “kau-kang” spirit. The exhibition also brought new life to the Beigang Sugar Refinery, which had been abandoned for 18 years, ushering in its revival as the Beigang 1911 Cultural and Creative Park.

The 16-day event attracted nearly 1 million visitors. The opening performance, “Glory of Beigang” showcased the vitality of Beigang’s performance groups. Other featured performances and activities such as the FOCA circus show, the craft market, local craft master classes and lectures, and the rich and beautiful themed exhibitions all received an enthusiastic response.

The core theme of the exhibition was “kau-kang,” a Taiwanese term that means dedication to detail, long processes, and hard work. The four major exhibition areas were “Agriculture,” “Sharing Knowledge,” “Tourism Industry,” and “Yunlin in the Future.” The Agriculture exhibition was themed as a “supermarket of the future.” A digital conveyor belt and dinner table reflected the “farm to table” ideal, showcasing Yulin’s transition to smart agriculture through new technologies and AI. The Sharing Knowledge exhibition, spearheaded by the Yunlin Creative Design Center, was devoted to sharing Yunlin’s beautiful and ingenious crafts. The Tourism Industry exhibition used immersive technology to take visitors from the coast to the mountains, exploring Yunlin’s natural and cultural beauty. The exhibition also featured suggested itineraries so that visitors can experience these sights in person. The Yunlin in the Future exhibition showcases Yunlin’s path to sustainability through themes such as smart technology, community revitalization, and good living. 100 visions of Yunlin in the future were collected from residents and showcased through AI technology.

This exhibition is not just an exploration of Yunlin’s beauty through its heritage, innovation, and inclusivity; it is also a revival of the century-old Beigang Sugar Refinery.

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