MUSE Platinum

2024

Red Sea International Film Festival

Entrant Company

TAIT

Category

Event - Cultural Event

Client's Name

Red Sea Film Foundation

Country / Region

United States

This global festival was a celebration of untold stories, diversity, women, and youth empowerment within the film industry, offering captivating workshops, including the art of film scoring, nurturing budding composers. It actively supported emerging talent through initiatives like the Red Sea Souk Awards, providing crucial support to 26 projects by directors from Saudi Arabia, the Arab world, and Africa. The festival boasted such stars as Sharon Stone and Halle Berry and Will Smith, who engaged in a captivating Vox chat where he generously shared encouragement with a talented young Palestinian filmmaker. Beyond cinema, the festival reshaped cultural narratives, nurtured a dynamic and inclusive film community and provided developing artistes with a forum for engagement, leaving an indelible mark on the cinematic landscape worldwide. At the festival's heart was the innovative Festival Garden, a dynamic communal space promoting community and exploration, with a futuristic linear design offering visitors unique daily experiences.

Credits

Creative Director/ Science & Sunshine
Wael Baytamouni
Marketing Director/ Red Sea Film Foundation
Samaher Mously
Brand Manager/Red Sea Film Foundation
Rawaa Alfarra
Account Director/Science & Sunshine
Myriam Ghazal
Vice President, Global Projects/TAIT
Matt Richman
Project Lead/TAIT
Kylie Mcomish
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