MUSE Platinum

2024

Quest 2023

Entrant Company

Power Home Remodeling

Category

Event - Corporate Event

Client's Name

Country / Region

United States

Twelve years ago, Power Home Remodeling (“POWER”) launched a massive end-of-year celebration in Cancun, Mexico to say thank you and recognize the accomplishments of our employees over the past 365 days.

The event called “Quest”, is one part Coachella, one part wellness retreat, one part beach vacation — except instead of bumping elbows with 100,000 spectators, it’s an exclusive viewing party for Power employees, their closest friends and and their loved ones on the beaches of Mexico. And this year’s event was one for the record books.

Each year is unique with a new theme and an entire experience built around it. This year’s theme was ‘Paradise Dropped’ - a celebration dedicated to music being the main character and its power to transport attendees in a paradisiacal escape. The genre-bending lineup for the music festival included some of the biggest acts in music and talented up-and-comers as well: USHER, Chance the Rapper, and Phoenix were just a few artists that graced the Quest stage.

To make the event a one-of-a-kind experience, no detail was left unnoticed. We architected an experience that would fully immerse attendees in music, art, and wellness. Installations that let attendees create art together, guided yoga and workouts, and a Quest Swag Store where attendees could get decked out ahead of the festival were all a part of the journey. We designed custom merchandise for attendees to take a piece of the experience home. New this year, we hosted a basketball tournament that teamed up Power employees with former NBA players for added fun and camaraderie.

It’s also important for us to create an environment at Quest that is inclusive of everyone. For those that have a sober lifestyle, we have a program called SWAY (Sober Ways to Advance Yourself), where we offered signature mocktails, dedicated lounge areas, activities, and games throughout for those that wanted a relaxing escape from the big event.

Credits

Power Home Remodeling
Nomad Collective
Moon Palace Resort Cancun
Sidetrack Agency
More Platinum Winners
Event
2024
MUSE Advertising Awards - LaLa Hsu [ Sometimes, Less is More ]  Concert Tour

Entrant Company

YASSS! Entertainment Production

Category

Event - Entertainment Event (NEW)

Country / Region

Taiwan

Experiential & Immersive
2024
MUSE Advertising Awards - AMD Advancing AI

Entrant Company

Sparks

Category

Experiential & Immersive - Hologram / Projection (NEW)

Country / Region

United States

Integrated Marketing
2024
MUSE Advertising Awards - BFGoodrich: Preserving the Trail for the Next Generation

Entrant Company

AMP

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

Experiential & Immersive
2024
MUSE Advertising Awards - For the Fans!

Entrant Company

NBCUniversal

Category

Experiential & Immersive - Brand Engagement Event

Country / Region

United States