2024
Johnnie Walker - Depth of Blue
Entrant
Inertia Studios Ltd
Category
Outdoor Advertising - Billboard
Client's Name
Johnnie Walker
Country / Region
United Kingdom
Gallery
About The Entry
Launching in 8 global locations, Inertia designed and produced a mesmerising series of 3D billboards in order to capture the ‘Unrivalled depth of Blue’, bringing Blue Label's new brand ethos of disruptive luxury to a global market.
This work was designed to play to the senses with a disruptive and visceral experience that pulls you into the moment and explores the depths of this luxury brand world.
These show-stopping digital billboards have been brought to life across 8 global locations, with the latest launching in Hong Kong to guide potential customers towards a pop-up taste experience nearby.
Featured Media
Credits
![2024 MUSE Creative Awards Winner - [Eightest]](https://museaward.com/upload/entry/thumb/1709863694_thumb_126679.jpg)
Entrant
CJ ENM
Category
Video - Entertainment
Country / Region
South Korea
Entrant
NBCUniversal
Category
Social Media - Celebrity & Influencer
Country / Region
United States
Entrant
Hong Kong Tourism Board
Category
Branded Content - Travel & Tourism
Country / Region
Hong Kong SAR
Entrant
Xiaomi Global Social Media Team, Xiaomi Spain, Xiaomi Germany, Xiaomi Italy, Xiaomi Thailand, Xiaomi Poland
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
China