2024
Johnnie Walker - Depth of Blue
Entrant
Inertia Studios Ltd
Category
Outdoor Advertising - Billboard
Client's Name
Johnnie Walker
Country / Region
United Kingdom
Launching in 8 global locations, Inertia designed and produced a mesmerising series of 3D billboards in order to capture the ‘Unrivalled depth of Blue’, bringing Blue Label's new brand ethos of disruptive luxury to a global market.
This work was designed to play to the senses with a disruptive and visceral experience that pulls you into the moment and explores the depths of this luxury brand world.
These show-stopping digital billboards have been brought to life across 8 global locations, with the latest launching in Hong Kong to guide potential customers towards a pop-up taste experience nearby.
Credits
Entrant
Layer
Category
Video - Motion Graphics
Country / Region
United States
Entrant
NBCUniversal
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
United States
Entrant
Science & Sunshine
Category
Integrated Marketing - Brand Partnerships
Country / Region
United Arab Emirates
Entrant
barlow.agency
Category
Marketing & Promotional - Poster (Single)
Country / Region
Australia