2024
What is New World?
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Layer
Category
Video - Trailers
Client's Name
Amazon Games
Country / Region
United States
Teaser, Announcement, Release Date, Launch, each game campaign requires a litany of trailers before day one and beyond but when you’re a year removed from launch and you need something that unequivocally explains what your core play loop is, CGI and VO isn’t the right move and gameplay is king. With this trailer we wanted to toss our widest net, pulling together sequences from existing assets and choreographing new ones from across the vast environments of New World. The marketing goal and concept have a deep literal connection, this game is for everyone. Solo crafters, hardcore raid leaders, and PVP lovers, should all find something to scratch that itch.
Credits
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Xiaomi Global Social Media Team, Xiaomi Spain, Xiaomi Germany, Xiaomi Italy, Xiaomi Thailand, Xiaomi Poland
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
China
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Hong Kong Tourism Board
Category
Social Media - Travel & Tourism
Country / Region
Hong Kong SAR
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BI WORLDWIDE
Category
Event - Corporate Event
Country / Region
United States
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Hong Kong Tourism Board
Category
Branded Content - Age-Group Marketing - Youth
Country / Region
Hong Kong SAR