2024
What is New World?
Entrant Company
Layer
Category
Video - Trailers
Client's Name
Amazon Games
Country / Region
United States
Teaser, Announcement, Release Date, Launch, each game campaign requires a litany of trailers before day one and beyond but when you’re a year removed from launch and you need something that unequivocally explains what your core play loop is, CGI and VO isn’t the right move and gameplay is king. With this trailer we wanted to toss our widest net, pulling together sequences from existing assets and choreographing new ones from across the vast environments of New World. The marketing goal and concept have a deep literal connection, this game is for everyone. Solo crafters, hardcore raid leaders, and PVP lovers, should all find something to scratch that itch.
Credits
Entrant Company
Hong Kong Tourism Board
Category
Video - Influencer (NEW)
Country / Region
Hong Kong SAR
Entrant Company
Responsive Spaces
Category
Strategic Program - Interactive Brand Experience
Country / Region
Austria
Entrant Company
Manifest
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Gravity Global
Category
Video - Business to Business
Country / Region
United Kingdom