MUSE Gold

2024

RSH Street Art Festival

Entrant Company

TAIT

Category

Event - Art Event

Client's Name

Ministry of Culture, The Saudi Visual Arts Commission

Country / Region

United States

The festival was conceived with a vision to transform urban landscapes into a canvas of cultural expression and community engagement. It aimed to showcase the diversity and transformative power of street art, bringing together a blend of styles and techniques from both local and international artists. This initiative sought to bridge the gap between different artistic practices, creating a melting pot of creativity. Additionally, the festival focused on engaging the community and enhancing the urban aesthetic, turning overlooked spaces into vibrant areas of artistic display and expression. A key aspect was the involvement of the public through interactive and educational activities, fostering a sense of collaboration and knowledge exchange. The festival's vision extended beyond the display of art, aiming to leave a lasting impact on the community, culture, and urban environment.

Credits

Director/Edge of Arabia
Stephen Stapleton
Art Committee/ Edge of Arabia
Yusef Alahmad
Local Festival Curator
Basmah Felemban
International Festival Curator
Cedar Lewinson
Vice President, Global Projects/TAIT
Matt Richman
Festival Director/TAIT
Diana Hagerbaumer
Marketing Lead/TAIT
Roaa AlZagha
Art Committee/TAIT
Alana Onur
Art Committee/Tait
Margo Hermans
More Gold Winners
Experiential & Immersive
2024
MUSE Advertising Awards - Harry Potter: Visions of Magic
Warner Bros. Discovery Global Themed Entertainment & NEON

Entrant Company

Digital Kitchen

Category

Experiential & Immersive - Exhibition Experience

Country / Region

United States

Best Agency
2024
MUSE Advertising Awards - PA's Brand Impact Index 2024

Entrant Company

PA Consulting

Category

Best Agency Awards - Best Business Campaign

Country / Region

United Kingdom

Integrated Marketing
2024
MUSE Advertising Awards - Spicy Ones
Texas Dairy Queen

Entrant Company

Iluminere

Category

Integrated Marketing - Social Media

Country / Region

United States

Marketing & Promotional
2024
MUSE Advertising Awards - The Strawberry Fish Girl's Trip On A Summer Night

Entrant Company

Freelance

Category

Marketing & Promotional - Illustration

Country / Region

United States