2024
Entrant Company
Category
Client's Name
Country / Region
AMBITION:
The Office of the Governor sought to tackle the fentanyl crisis in Idaho head-on and alert citizens to the increasing dangers of the deadliest drug we’ve ever seen.
IDEA:
All it takes is 2 milligrams of fentanyl—just a few grains of sand—to kill a person. All it takes is a loved one saying yes to an illegal or unprescribed drug to lose them forever. And all it takes is a conversation to help educate and spread awareness to prevent this deadly drug from taking any more lives than it already has. All fentanyl takes is everything.
EXECUTION:
In partnership with The Office of the Governor, we launched Fentanyl: All It Takes Is Everything, a statewide awareness campaign dedicated to educating Idahoans and shedding light on the gut-wrenching effects the fentanyl crisis is having on those near and dear to us all: a friend, a parent, a brother, a sister, a son, or a daughter.
Through the website fentanyltakesall.org, PSA video spots, out-of-home advertising, and social executions, we are proud to share this campaign and humbled by the opportunity to bring it to life in honor of those who’ve lost everything.
Credits
Entrant Company
NBCUniversal
Category
Event - Conference / Convention
Country / Region
United States
Entrant Company
City of Miami Beach Marketing and Communications
Category
Video - Viral
Country / Region
United States
Entrant Company
Gravity Global
Category
Video - Business to Business
Country / Region
United Kingdom
Entrant Company
Gladstone Media Inc.
Category
Video - Real Estate
Country / Region
Canada