2024
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AMBITION:
The Office of the Governor sought to tackle the fentanyl crisis in Idaho head-on and alert citizens to the increasing dangers of the deadliest drug we’ve ever seen.
IDEA:
All it takes is 2 milligrams of fentanyl—just a few grains of sand—to kill a person. All it takes is a loved one saying yes to an illegal or unprescribed drug to lose them forever. And all it takes is a conversation to help educate and spread awareness to prevent this deadly drug from taking any more lives than it already has. All fentanyl takes is everything.
EXECUTION:
In partnership with The Office of the Governor, we launched Fentanyl: All It Takes Is Everything, a statewide awareness campaign dedicated to educating Idahoans and shedding light on the gut-wrenching effects the fentanyl crisis is having on those near and dear to us all: a friend, a parent, a brother, a sister, a son, or a daughter.
Through the website fentanyltakesall.org, PSA video spots, out-of-home advertising, and social executions, we are proud to share this campaign and humbled by the opportunity to bring it to life in honor of those who’ve lost everything.
Credits
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Kyla Gu
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Typography - Innovation (NEW)
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United Kingdom
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Post No Joes Productions
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Video - Social Video
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Canada
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Inspire Agency
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Video - Fund Raiser
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United States
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CAA South Central Ontario
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Advertising - Advertising Campaign
Country / Region
Canada